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Case Study: Night & Day Emergency Dentist – Overcoming Marketing Challenges with a Guaranteed ROI Approach

  • Practice

    Rayner Dental Practice

  • Locations

    Girlington and Wibsey

  • Reviews

    Girlington 200 reviews | Wibsey: 350 reviews

  • Industry

    General and Cosmetic Dentistry

Rayner Dental Practice struggled with poor online visibility, low website traffic, and inconsistent patient flow. Despite being a trusted local provider, their outdated marketing and non-mobile-friendly website failed to attract new patients. Our strategic marketing transformed their online presence and significantly increased patient inquiries and bookings.

Goals

  • Increase organic traffic and generate leads.
  • Boost patient bookings and improve return on marketing investments.
  • Build brand recognition as a top dental provider.
  • Increase new patients and establish patient flow.

Challenges

  • Inconsistent Patient Flow: Low patient bookings due to poor online visibility.
  • Ineffective Marketing: Previous strategies needed measurable results.
  • Poor Local Ranking: Low visibility on search engines and Google Maps.
  • Outdated Website: Non-responsive design with weak calls to action. Don’t have separate service pages.

Multi-Faceted Strategy

  1. Created a mobile-friendly, modern website with clear calls to action and separate service pages for improved SEO and user experience.
  2. Improve local rankings through targeted keywords, optimized Google Business Profiles, and a review generation campaign.
  3. Implemented personalized email campaigns and retargeting ads to nurture leads and capture missed opportunities.
  4. Build a Hyper-Targeted New Patient Campaign to generate instant patients.

Website Redesign

Our high-converting website approach prioritized user experience. The design was compatible with mobile devices, the calls to action were easy to understand, and the service pages addressed patients’ needs. This approach simplified the booking process and made the website a major source of patient inquiries. It became a powerful tool that sped up practice growth.

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Before_ after Website redesign for a Construction company
Before & After Website Redesign for a Real Estate Development Company

Phone Call Outcome

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After
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Search Engine Optimization

Rayner Dental Practice’s online visibility has significantly improved through our specialized SEO strategy. The website now ranks on the first page of Google for key search terms like “dental practices in Bradford” and “Rayners Dentist Wibsey.

Organic traffic outcome

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After
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Map Ranking Outcome

Results

  • Organic Traffic Surge: Increased from 190 visits in April 2023 to over 1,100 visits by February 2024, a 479% rise.
  • Improved Patient Bookings: Over 60% growth in patient appointments, enhancing practice revenue.
  • Higher Local Ranking: Achieved top positions in local search, boosting visibility and inquiries.

Increased Phone Calls: Monthly calls rose from 75 to over 280, reflecting improved patient engagement.

Overall

Our strategic approach transformed Rayner Dental Practice’s online presence, significantly boosting organic traffic, patient bookings, and local visibility. By addressing key challenges with targeted solutions, we positioned Rayner Dental Practice as a leading dental provider in their area, ensuring sustainable growth and improved patient flow.