Contact Us

Case Study: Format for Dental Marketing

Dr. Joe W. Hernandez

  • Practice

    Dr. Joe W. Hernandez

  • Locations

    San Antonio

  • Practice Type

    General Dentistry, Orthodontics, Pediatric Dentistry

  • Practice Size

    General and Cosmetic Dentistry

  • Services Offered

    (General Dentistry, Invisalign, cosmetic dentistry, etc.)

Challenges

  • Low Patient Flow
  • Poor Online Visibility: (Low search engine rankings, lack of social media presence)
  • Lack of Patient Engagement: (Difficulties with patient retention, online reviews)
  • Competitive Market: (Facing intense competition in their area)

Goals

State the objectives you and the dental practice set out to achieve. Client  goals include:

  • Increase New Patient Acquisition
  • Improve Online Visibility
  • Enhance Patient Retention
  • Boost Social Media Presence

Strategy

Website & SEO

Discuss improvements to the website, SEO strategies, and content creation ( Service Pages, GMB, Blog Posts, etc.).

Google Ads & PPC

Mention if pay-per-click campaigns were used, targeting specific services.

Local SEO

Explain steps to improve Google Business Profile optimization, local citations, and review generation.

Email Marketing / Patient Recall

Describe how email campaigns engage existing patients and encourage recall appointments.

Picture2
Picture1

Google Ads Campaign

Facebook Lead Campaign Report

Results

The strategic marketing plan implemented for Hernandez Dental & Implant Center delivered impressive results, even surpassing the practice’s expectations:

  • Rapid Patient Growth: Within the first 6 months, the practice attracted 10-15 new patients daily.
  • Consistent Increase in Collections: The practice experienced a steady increase in collections, thanks to the influx of new patients and optimized pricing strategies.
  • Low Cost Per Lead: Through targeted Google Ads and local SEO, the cost per lead was kept low, maximizing return on investment (ROI).
  • High Keyword Rankings: The practice quickly ranked on the first page for local dental services, securing a competitive edge in their market.