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Case Study: Night & Day Emergency Dentist – Overcoming Marketing Challenges with a Guaranteed ROI Approach

  • Practice Name

    Night & Day Emergency Dentist

  • Locations

    Manchester And Leeds

  • Reviews

    Manchester And LeManchester: 1,485 reviews | Leeds: 915 reviews eds

  • Industry

    Emergency Dentistry

  • Website

    https://nightanddayemergencydentist.co.uk

Night & Day Emergency Dentist operates 2 locations across Manchester and Leeds, earning a solid reputation as a trusted emergency dental provider with over 2,000 reviews. However, before implementing a strategic marketing approach, the practice struggled with a severe decline in visibility. In November 2023, They used a general marketing firm, but their website traffic and online presence remained very poor, and they did not achieve any measurable results.

Goals

  1. Increase organic traffic by generating Leads
  2. Increase patient bookings and ensure a strong return on marketing investments.
  3. Strengthen the practice’s brand as a top emergency dental provider.
  4. Address fundamental fears: losing patients, ineffective marketing, and the pressure of competition.

Challenges

  • Inconsistent Patient Flow: loss of patients and increased competition fears.
  • Ineffective Marketing: Previous strategies needed measurable results.
  • Fierce Competition: Difficulty maintaining relevance against larger practices.

Multi-Faceted Strategy

  • Build Hyper-Targeted New Patient Campaign
  • Optimize online presence with increased patient phone calls.
  • Combines SEO with lead generation tactics to convert website visitors into actionable patient leads.
  • Created personalized emails to nurture leads and guide them to book
  • Re-engaged non-booking visitors with reminders to capture missed opportunities.
  • Used ads to keep the practice visible and prompt action from potential patients.

Phone Call Outcome

Phone Calls
0
November -December 2023
Phone Calls
0
June-July 2024

Search Engine Optimization

Night & Day Emergency Dentist’s online visibility has soared with our specialized SEO strategy. The website now ranks on the first page of Google for important keywords such as “Night and Day Emergency Dentist” and “Night and Day Emergency Dentist Leeds. With ongoing optimization, it strengthens its market leadership, driving consistent traffic and patient inquiries, ensuring it remains the top choice for urgent dental care in all Locations.

Organic traffic outcome

Before
0
November -December 2023
After
0
June-July 2024

Map Ranking Outcome

Results

  • Organic traffic increased 350%, from under 1,300 to over 5,800 visitors in three months.
  • Patient bookings grew by 60%, enhancing patient flow and revenue stability.
  • Achieved ROI in the first month, confirming effective marketing spend.
  • Improved local rankings positioned the practice as the leading emergency dental provider.
  • Phone calls: Before marketing: 100; After marketing: 200 in December, 400 in July 2024.

Overall

Our unique, guaranteed approach combined targeted campaigns, conversion optimization, and automated follow-ups to deliver exceptional results for Night & Day Emergency Dentists. This strategy recovered lost traffic to maximize ROI, gaining over 150 patients from marketing and directly addressing the fears and challenges faced by dental practice owners.